Is there a connection between Golf Mastery and Sales Excellence?
Absolutely! Top competitive athletes generally make very good sales people. What are some of the common traits that great golfers and great sales people have in common? Among the common traits that are the critical success elements shared by top professionals are:
- Personal accountability and
- Self awareness
I have been a golfer for over 30 years, taking up the game for my customers who loved the game. After my initial embarassment playing at our regional golf outings, I have come to understand and have fallen in love with the game. To me there is no better elixir than to walk up the dew laden fairway on a summer morning, listening to the birds singing and seeing the sun burst through and then over the tree line. It is here that I reconnect with all that I cherish.
I am passionate about both golf and sales and have endeavored to reflect on the connecton between the two.. The result… “Keep it in the Fairway, “ 18 principles to improve your sales handicap: a short book highlighting 18 lessons in golf and sales.
Walk the fairway with me and gain key insights in ways to improve your sales results.
Enjoy the Walk… It is an honorable game
Get the Book here
Without the right clubs, a game of golf is impossible to play well. To hit the shot you want, you need the right equipment in your golf bag. The same is true for sales. With the right equipment in your “bag,” you can effectively address any obstacles a sales prospect places in your path. Three… Read more »
Business development has changed dramatically over the past 15 years, and that rate of change is accelerating. In 1981, fresh out of college and eager to make my mark in the business world, I joined a small firm competing with ATT following the ATT/Bell divestiture. The extent of Business Development at the time consisted of… Read more »
Repetition and discipline are the core of a great golf game. The repetition of solid fundamentals in a golf swing and the discipline to stay focused and own that swing leads to consistent success, and allows a golfer to focus on other adjustments to advance their game. Golf swings are all about mechanics and the… Read more »
Some golfers dislike practicing. They just want to hit the links and get on with the game they love. However, golfers who want to improve must spend time practicing their fundamentals. Tiger Woods was blessed with natural ability, but at his peak, he would begin practice days at 6:00 a.m. and wouldn’t pack it in… Read more »
If your sales teams aren’t providing the results your company wants or needs, it may be due to a breakdown in the sales process. Here are several common breakdown points in the sales process and how to address them. There aren’t enough prospects in the pipeline. When customers are thin on the ground, sales staff… Read more »
Finding top salespeople is a major concern for every sales department. There’s just one catch: the best salespeople are already working. In order to attract their attention, you’ll need to go above and beyond. Here are several strategies that can help your sales department attract, hire, motivate and retain outstanding sales staff. Build a brand…. Read more »
Sales can be “good” without building strong relationships, but those relationships are required if a salesperson is to transition from “good” to “great.” Building strong relationships with prospects and current clients is a skill, which means your staff can learn to do it. Here are seven specific strategies that can help build the skill and… Read more »
You’ve adjusted the goals. You’ve talked to your team. You’re holding them accountable. And they’re still falling short. If your team is struggling to reach its goals, here are five hurdles they may be facing – and what to do about them. You don’t have the right people. Many sales teams struggle because they don’t… Read more »
You know, like and trust your team: but how are they performing in their sales? While it’s important for managers to have constructive relationships with the sales staff they lead, relying solely on these strong relationships can lead to trouble. Failing to benchmark sales performance, and adapting strategies to address weaknesses, can mean missing your… Read more »
Outstanding sales staff can do more than simply meet sales goals. They can surpass them. When your best staff are doing their best work, things can seem to be going very well. But the standout work of your superstars can also disguise other problems with the organization, including poor management. Here, we’ll explore some of… Read more »