Is there a connection between Golf Mastery and Sales Excellence?
Absolutely! Top competitive athletes generally make very good sales people. What are some of the common traits that great golfers and great sales people have in common? Among the common traits that are the critical success elements shared by top professionals are:
- Personal accountability and
- Self awareness
I have been a golfer for over 30 years, taking up the game for my customers who loved the game. After my initial embarassment playing at our regional golf outings, I have come to understand and have fallen in love with the game. To me there is no better elixir than to walk up the dew laden fairway on a summer morning, listening to the birds singing and seeing the sun burst through and then over the tree line. It is here that I reconnect with all that I cherish.
I am passionate about both golf and sales and have endeavored to reflect on the connecton between the two.. The result… “Keep it in the Fairway, “ 18 principles to improve your sales handicap: a short book highlighting 18 lessons in golf and sales.
Walk the fairway with me and gain key insights in ways to improve your sales results.
Enjoy the Walk… It is an honorable game
Get the Book here
Professional golfers often take risks – but the risks are educated risks based on the golfer’s intimate understanding of their own strengths and weaknesses. Rarely will you see a top golfer take a shot that doesn’t lie within their ability. Professional salespeople can benefit from taking similar calculated risks, but only if they understand their… Read more »
Every sales call offers three possible outcomes: A sale or a clear next step toward a sale, A lost sale, A lesson learned. Many salespeople overlook the third outcome. Focused on winning or losing, they see only the first two – and miss an extraordinary opportunity. Learning from each sale is essential for the growth… Read more »
In sales, confidence plays a key role. Like professional athletes, salespeople need confidence in order to execute their carefully-constructed plans – especially when the pressure is high. Confidence must be carefully balanced. Too much, and a sales professional risks missing important information; too little, and they risk missing a key opportunity. Here are three ways… Read more »
Sales professionals know their job entails more than just a good mood and an optimistic outlook. Sales success also demands hard work. The hard work begins with understanding the target and the criteria for success. Successful salespeople have a clear goal in mind. They visualize success from the start. When sales professionals flounder, the problem… Read more »
If you watch professional golfers on the course, you may notice each golfer has a predictable routine they follow before they take a shot. This routine allows them to consider relevant factors before them, focus on success, and follow through. Sales professionals can use the same system to succeed against each obstacle in their path…. Read more »
All professional athletes benefit from the help of a good coach. Coaching isn’t only about the physical or mechanical aspects of performing a sport well; it’s also about helping the athlete develop the mental and emotional toolbox they need to make those mechanical aspects work correctly under pressure. Composure, confidence, focus, stress and planning are… Read more »
When professional golfers play major tournaments on international television with millions of spectators watching and their livelihoods on the line, the pressure is enormous. Yet these athletes make most of their shots look easy. How do they do it? In a word: Practice. Pro golfers stay calm under pressure because they’ve played hundreds of practice… Read more »
Avid golfers understand in order to reach their goals, they must first be able to envision themselves achieving those goals. For instance, a golfer who wants to complete a particularly tricky hole under par must spend time thinking about how to place each shot to the best advantage for reaching that goal. Salespeople are no… Read more »
Beginning golfers take a rudimentary approach to their game’s statistics: They try to get as close to par as they can, and they don’t worry about the rest. As their abilities improve, however, golfers realize they have to pay attention to more than simply the number of strokes. They also need to look at numbers… Read more »
Like successful golfers navigating a tough fairway, successful salespeople are adept at navigating the nuanced world of sales, from relationship management to business envelopment, proactive sales responses and administrative tasks. At times, their ability to keep everything moving fluidly seems almost superhuman in nature – but it isn’t. How do they do it? Top salespeople… Read more »